Why keywords are important for your blog?

Hi friends! I’m back with another article on the importance of keywords for your blog or website. I’m sure as a blogger or website operator, you would be curious to know the importance of it. So without wasting much time let’s start the blog.

First, read the gist of this blog.

Let me first ask you do you want your site to be ranked on the very first page of Google’s Search Engine Results Page (SERP)? And I know the answer is obviously a positive one. It is because this is the one thing which we all blogger crave, do you agree? Therefore, if we talk about keywords then these are the most important elements you have to get a good rank of your site on Google. Like a skyrocket, your blog can touch the sky only if you add relevant keywords to your blog.

Are you puzzled as to what exactly keywords are? Read the definition below.

What are the keywords for your blog?

In very simple terms, keywords are some of the important words or key phrases that people search for in search engines. Keywords basically help search engines identify the topic that your content cover. Moreover, algorithms have advanced systems to analyze the keywords that users type in their search query. This is how algorithms help users to find out the content of their own choice, interest, and needs.

Let’s understand this with an example- if your blog is about SEO particularly then you will be ranked higher in search results page only if you write authentic, relevant, and unique content related to SEO.

After understanding the keyword concept, let’s dive deeper to know the importance of it.

Importance of keywords in your blog/website

No matter whether you run a blog or a website, keywords are equally important for you. Below I am going to jot down some points highlighting the importance of keywords. Have a look.

·        Keywords are important for you to get your blog a good rank on the search results page.

·        Your content keywords drive traffic to a specific URL.

·        Keywords improve the visibility of your blog or website on Google.

·        The more often keywords you add to your website, the more quality traffic, and rank, you will see on your site.

·        The right keyword can skyrocket your business to sales success online.

·        Google ranks your pages based on how relevant and valuable keywords are to your readers.

·        Keywords are also important in SEO. They bring organic traffic to the site and connect your target audience with your website.

According to Google, your goal should be to “focus on creating useful, information-rich content that uses keywords appropriately and in context.”

Friends, do you want to know how you can find relevant keywords for your blog? If yes, then continue reading the article.

Some tools to help you find out relevant and unique keywords for your blog

Unfortunately, there’s no shortcut for you to find out keywords. You have to take the help of the below-given tools.

·        SEMrush

The first tool that comes in the list is SEMrush. This is an online that helps your find out keywords, the keyword for which your site can rank on the first page of Google. Moreover, you can also keep an eye on your competitors. Let me tell you that this is a paid tool but you can get 15 days free trial to enjoy the experience.

·        Google keyword planner

The next keyword tool is the Google keyword planner. With this tool, you can find more broad keywords at the beginning of your search. If you want long-tail keywords then this is the best tool for you. The good news for you here is that Google keyword planner is a 100% free tool, you no need to pay any amount. You just need a Google Account to get access to it.

·        Moz keyword suggest

Another tool that comes in the list is the Moz keyword suggest. If you type any search term here you will get 1000 suggestions back. This will help you find out profitable keywords and organize your keywords into a list. Like Google keyword planner, this is also a free tool.

Closing thoughts

I hope after reading the entire blog, you have understood the importance of keywords for your blog/website. I have also shared some best keyword research tools with you, as per your needs and choice you can find one which fulfills your needs. Choose your keywords wisely and let them rank your site on Google’s first page.

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