Different Tyes Of SEO, Do You Know?

John started his website back in 2018 gradually he learned about things like SEO, PPC, mobile marketing, lead generation, conversation optimization, and many more. But his more focus was on SEO because it is the crucial element for any website. Gradually, he got enough knowledge about SEO but somewhere he got puzzled when the expert told him that SEO is of many types. The expert named them-

White Hat SEO

Black Hat SEO

Grey Hat SEO

Negative SEO

On-Page SEO

Off-Page SEO

Technical SEO

John started scratching his head as he didn't have any prior knowledge on these and was curious to know about them. 

John asked expert to explain to him each type of SEO in a detailed manner. 

So let's see below what experts told John about the different types of SEO. 

    1) White Hat SEO

This is the most loved optimization technique because it abides all the guidelines of Google Search Engine. When you use this technique your brand reputation scales up in the market. However, you need to have some patience to enjoy the results. The good thing is there is no such penalty risk or banned by Google. In fact, White Hat SEO is a low-risk and high reward if you do it properly.

Examples: Adding useful, informative, authentic, and relevant content, extensive keyword research, no keyword stuffing, earning links from high-authority sites, etc.

2) Black Hat SEO

Yes, you guessed the right. Black Hat SEO is the complete opposite of White Hat SEO. This SEO technique doesn’t go by what Google has issued guidelines for webmasters. It finds and takes advantage of weaknesses in Google’s search algorithm to get a good rank on Google’s SERP. This is the high-risk SEO technique for which Google might penalize you.

Examples: Keyword stuffing, spammy or paid link building, displaying different content to bots/crawlers (known as Cloaking), plagiarism, thin content, private blog network, etc.

3) Grey-Hat SEO

Grey-Hat SEO falls in between the White Hat SEO and Black Hat SEO. This SEO technique people use to get quick results on their site. Many agencies use this technique when being under pressure. However, this technique is not prohibited in Google guidelines as such but yes it is frowned upon and leads to unclaimed results.

Examples: Paying for reviews, spun/reused content, prolific link exchange/suspicious link exchange between sites, use of clickbait to make visitors click on a link, etc.

4) Negative SEO

As the term itself says negative, this SEO technique is most unethical and detestable in the industry. A negative SEO technique is used when you intentionally suffer your competitor’s search ranking and yourself take their a place to benefit from it. If this practice is caught, one has to suffer a lot. Your competitor might sue you for following unethical SEO techniques and harming him.

Examples: Hacking into someone’s site, posting negative feedbacks, building plenty of low-quality links to it, stealing content, etc.

5) On-Page SEO

So everything you do or every measure you take to rank your site higher on Google’s SERP is known as On-Page SEO. This is an ethical SEO approach to rank sites higher on search engines. Most companies use On-Page SEO to rank their site. Let’s understand this technique with examples below.

Examples: High quality backlinks, use of meta tags to help Google bots to better understand your content, no broken or duplicate links, use of HTML tag to highlight headlines, clear URL structure, no authority images, etc.

6) Off-Page SEO

Off-Page SEO as the name suggests is working outside of your site to get a higher rank on Google’s SERP. This is also a good SEO technique because you here you work on building the backlinks outside your site. The main aim of Off-Page SEO is to create high-quality backlinks to the site. Google says having quality backlinks to a site is very important.

Examples: Building quality and trusted backlinks, use of social media marketing, customer’s positive reviews on online forums, blog commenting, influencer marketing, document & image submission, Wikipedia link submission, broken-link the building, etc.

7) Technical SEO

Now this is the last SEO technique which is called Technical SEO. This SEO practice is used to help Google bots, interpret and index all the pages of your site, and crawl for future use. Marketers use this technique to rank their site in the unpaid or organic search results section of Google’s SERP. This technique is important because it focuses on having a structured page on your site.

Examples: Creating an XML sitemap, making site mobile-friendly, including structured data, categorize your pages, site speed, avoid 404 pages, naming preferred domain, HTTPS version, etc.

Final bricks

I hope like John, you have also understood each type of SEO completely. Before you start practicing any unethical SEO approach make sure you have enough knowledge of all kinds of SEO. Don’t make any mistakes otherwise, Google will penalize you for that. Follow Google’s guidelines for SEO and grow your website effectively.

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