Best Digital Marketing Strategies to adapt in COVID-19 pandemic

Hello guys, hope you all are doing well in this COVID-19 pandemic. Though the situation seems to be improving yet no one knows about the post-pandemic situation as to how it will be, what would be its impact, and what a post-coronavirus reality would look like(?) Actually, this is unpredictable and no one is certain. But one thing is very certain. Do you know what that is? It’s a digital channel. In this pandemic, the digital channel has become the primary importance for marketers as well as for consumers. There is a reason for that – people started self-isolating, spending more time online, refraining to go out, etc. So this is the reason that online marketing is at a peak. 

If you see then Italy government introduced country-wide quarantine in mid-March as a result online marketing spiked by 30%.

The purpose of this article is to make you aware of the best digital marketing strategies that you should adopt in this pandemic. So look at the strategies given below.

Best Digital Marketing Strategies You Should Adapt in COVID-19 Pandemic

• Google My Business

The first strategy worth adopting is Google My Business. Basically, it is a free platform where any marketers can list their business to bring in customers from the immediate area. Today, Google dominates the search engines and GMB is one such platform that can fetch you about 75% of desktop searches. So GMB actually works for you? The platform provides you with statistics that show how your audience is engaging with your profile and posting. You can also track website traffic with the help of Google analytics. In fact, about 50% of consumers use business only if it has positive ratings in the Google local pack.

• Social media posts

I would say social media is used a lot in this pandemic. The majority of people spent a lot of time on social media platforms just to connect the outside world (no doubt this is the only way people have now). So, yes social media can be an amazing strategy to attract a younger customer base tremendously. As a marketer, if you are not including social media in your marketing strategy then you would surely be lacking in your business. Don’t forget including online advertising campaigns on social media platforms brings plenty of audiences. Also, you build a great reputation for your brand and company. Moreover, you can also add links to your website in your posts.

• Blogging

This is my favorite one and you all know why. Yes, because what I am doing is also blogging. So personally, I would recommend this tactic to marketers to include in their marketing strategy. Blogging actually has the power to attract new customers and keep current customers engaged with your site. in fact, blogging is one of the inexpensive strategies but the condition is you need to produce high-quality, authentic, and relevant content to engage your audience.

As per HubSpot, marketers that prioritize blogging are 13 times more likely to get a good ROI. By providing informative blogs to people, you actually become their source of information. Don’t forget people only share high-quality content on social media sites so be authentic.

• Guest Blogging

Another strategy you have worth adopting in the COVID-19 pandemic is guest blogging. Yes, guys, Guest blogging is a content marketing and SEO technique where you write content for another company’s website. It is a great way for people to attract traffic back to their website. In case, you don’t know then let me tell you that all you need to do is generate quality content within the industry. It will actually prove your credibility to a wider audience. But you will sure gain a large audience who might like to know more about you and need your services. In fact, you can also include a link of your profile in guest posts only if you’re allowed to do so.

• Focus on International SEO

SEO or Search Engine Optimization has always been a significant part of the digital marketing arena. But now it is about COVID-19 issue which has affected some countries WORSE (like China, America, Italy, India, South Korea and Russia) than others. In fact, Corona cases are growing every day and the spread of viruses or slowdown of the virus might affect your traffic drastically. For that, you need to diversify the regions you get traffic from. And this is only possible via international SEO. You can translate content as per the language of a particular country by providing them the translate option. Else, you can follow Neil Patel's global SEO strategy.

Way forward                                                               

Guys, these were the best digital marketing strategies you read now. Unfortunately, the next few months would be worse for every marketer or individual. Corona victims are increasing every day. On a personal note, just be indoors and practice social distancing as much as you can. But coming back to marketing, you can always make a change by adopting strategies and the above-mentioned strategies are worth implementing.

So let me know which of the above strategies you will use first? Also, don't forget to subscribe to my blog and get in touch with us.